Dapper Labs to launch Top Shot for NFL, as FTX signs the Packers’ Aaron Jones

Untitled design 9

Dapper Labs will reportedly become the second-largest source of digital licensing revenue for the NFL Player’s Association as part of a deal to launch tokenized NFL collectibles.

Dapper Labs, the creators of NBA Top Shot and top crypto derivatives exchange FTX are both turning to the National Football League as part of their expansion initiatives.

Dapper Labs is reportedly working on an NFL collectibles marketplace, while FTX has signed an endorsement deal with star running back Aaron Jones of the Green Bay Packers.

Dapper’s latest move comes one week after the firm teased — as part of its latest $250 million funding round announcement — that it would venture beyond its basketball-based NFT project NBA Top Shot and expand into other sporting codes and areas of entertainment.

According to Sports Business Journal sources, the new NFL marketplace is expected to launch before the 2022 season begins in January. The NFL and the NFL Players Association (NFLPA) will acquire an equity stake in Dapper as part of the deal.

The platform is set to follow the model of Top Shot, which tokenizes NBA basketball highlights and sells them to users as collectibles on its marketplace. While details are sparse, the sources told the publication that deal makes Dapper the NFLPA’s second-largest source of digital licensing revenue — second only to the “Madden” video game series from EA Sports.

The new deal may be related to the NFL’s reported decision at the start of this month to bar all teams from the sponsorship deals with crypto trading firms or NFTs until the league established a strategy “for sports digital trading cards and art.”

The NFL has many crypto-friendly players such as Tom Brady who launched the Autograph NFT marketplace earlier this year, Trevor Lawrence who inked an endorsement deal with Blockfolio and Saquon Barkley who converts his endorsement money into BTC via Strike.

Related: FTX crypto exchange expands to Bahamas with new registration

More FTX endorsements

Meanwhile FTX and owners West Realm Shires Services have signed u Green Bay Packers running back Aaron Jones for the exchange’s ambassador team in a long-term partnership deal.

Jones joins other star athletes such as three-time NBA Champion Steph Curry and six-time super bowl winner Tom Brady in signing an endorsement deal with FTX.

Jones will be paid in crypto for his promotional work and will also integrate FTX Pay into the website of his youth outreach charity dubbed “A&A All the Way.”

The star running back and his free-agent brother Alvin have purchased an equity stake in FTX via their investment firm Showtyme Ventures, LLC.

The deal is the latest in a long line of sporting promotions and endorsements FTX has undertaken, suggesting the exchange sees sports fans as a fast route to mainstream adoption.

The firm has naming rights deals with Miami Heat’s home stadium, the University of California’s Cal Memorial Stadium along with a sponsorship deal with Major League Baseball.

Last week FTX also partnered with the Mercedes-AMG Petronas Formula One Team for a multiple race season deal.

The FTX branding will be featured prominently on the racing team’s cars and drivers, along with the team’s fleet of trucks, in the garages, and in trackside hospitality and communications facilities. FTX branding featured at the Russian Grand Prix on September 26.

As part of the deal, FTX also gains access to work with star drivers from Mercedes such as Lewis Hamilton and Valtteri Bottas, and the firm has also teased that NFT collectibles will be rolled out at a later date.

Cointelegraph has reached out to FTX regarding its sports-related partnership strategy.

Ronnie Huss

Ronnie Huss

Leave a Reply

Your email address will not be published. Required fields are marked *

Share:

Share on telegram
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Related Posts

bitcoin
Bitcoin (BTC) $ 51,597.82
ethereum
Ethereum (ETH) $ 3,112.16
tether
Tether (USDT) $ 0.999848
bnb
BNB (BNB) $ 387.69
solana
Solana (SOL) $ 103.81
staked-ether
Lido Staked Ether (STETH) $ 3,109.56
xrp
XRP (XRP) $ 0.540572
usd-coin
USDC (USDC) $ 0.998833
cardano
Cardano (ADA) $ 0.587733
avalanche-2
Avalanche (AVAX) $ 37.31
dogecoin
Dogecoin (DOGE) $ 0.085702
tron
TRON (TRX) $ 0.137372
chainlink
Chainlink (LINK) $ 18.75
polkadot
Polkadot (DOT) $ 7.84
matic-network
Polygon (MATIC) $ 0.989043
uniswap
Uniswap (UNI) $ 10.96
wrapped-bitcoin
Wrapped Bitcoin (WBTC) $ 51,663.84
the-open-network
Toncoin (TON) $ 2.08
internet-computer
Internet Computer (ICP) $ 12.47
shiba-inu
Shiba Inu (SHIB) $ 0.000010
bitcoin-cash
Bitcoin Cash (BCH) $ 266.77
litecoin
Litecoin (LTC) $ 70.20
dai
Dai (DAI) $ 1.000000
immutable-x
Immutable (IMX) $ 3.26
filecoin
Filecoin (FIL) $ 8.20
cosmos
Cosmos Hub (ATOM) $ 10.37
leo-token
LEO Token (LEO) $ 4.24
ethereum-classic
Ethereum Classic (ETC) $ 27.24
kaspa
Kaspa (KAS) $ 0.169999
near
NEAR Protocol (NEAR) $ 3.68
blockstack
Stacks (STX) $ 2.55
optimism
Optimism (OP) $ 3.82
hedera-hashgraph
Hedera (HBAR) $ 0.108067
bittensor
Bittensor (TAO) $ 566.36
aptos
Aptos (APT) $ 9.57
vechain
VeChain (VET) $ 0.046022
stellar
Stellar (XLM) $ 0.115936
first-digital-usd
First Digital USD (FDUSD) $ 0.999091
injective-protocol
Injective (INJ) $ 35.61
lido-dao
Lido DAO (LDO) $ 3.38
okb
OKB (OKB) $ 50.23
mantle
Mantle (MNT) $ 0.917013
the-graph
The Graph (GRT) $ 0.305183
celestia
Celestia (TIA) $ 16.93
render-token
Render (RNDR) $ 7.23
crypto-com-chain
Cronos (CRO) $ 0.094362
arbitrum
Arbitrum (ARB) $ 1.90
monero
Monero (XMR) $ 129.29
sei-network
Sei (SEI) $ 0.812657
sui
Sui (SUI) $ 1.64