After Major League Baseball (MLB) revealed a partnership with Candy Digital, the Los Angeles Dodgers announced it is auctioning a non-fungible token (NFT) World Series championship ring, a physical version, and a VIP first pitch experience. The NFT collection will start with an online auction on Monday, July 12, and net proceeds will go to the Los Angeles Dodgers Foundation (LADF).
LA Dodgers Reveal World Series 2020 Ring NFT
Another sports team is selling non-fungible token (NFT) assets, as the MLB’s Los Angeles Dodgers revealed plans to sell an NFT of a World Series championship ring hosted on the marketplace Candy Digital. The NFT package includes a 2020 Los Angeles Dodgers World Series ring NFT collectible and a VIP first pitch experience at Dodger Stadium. At approximately 9 a.m. (PT), Candy Digital will host the auction on July 12 up until 4 p.m. (PT) on Thursday.
In addition to the 2020 World Series championship ring NFT, the Los Angeles Dodgers will also sell an open edition NFT that showcases a 2020 World Series logo and a Dodgers’ shooting ball NFT as well. Proceeds from the lower-end NFTs will also be donated to LADF and can be bought for $20.20. Candy Digital is the brainchild of Michael Rubin, the cofounder of the company Fanatics, and the entrepreneurs Mike Novogratz and Gary Vaynerchuk.
“The Dodgers are excited to work with MLB and Candy to continue the franchise’s legacy of innovation as the first MLB Club with an officially licensed NFT,” Dodgers executive vice president and chief marketing officer Lon Rosen said in a statement sent to the press. Rosen further added:
The opportunity to own a World Series ring in both digital and physical forms has never been offered previously, and we hope this is the first of many such drops as we continue to develop unique multifaceted experiences for our fans.
World Series Ring NFT Auction Winner Gets a Physical Ring With the NFT’s Token ID
The news stemming from the L.A. Dodgers follows MLB’s recent partnership announcement with crypto-collectibles startup Candy Digital. The first NFT launch featured the New York Yankees’ first baseman, Lou Gehrig. “The first NFT from MLB and Candy is a 1-of-1 NFT of Gehrig’s iconic ‘Luckiest Man’ speech that the Yankees legend delivered on July 4, 1939, at Yankee Stadium, after being diagnosed with ALS,” MLB reporter David Adler detailed at the time.
The L.A. Dodgers NFT auction winner will receive the high-def single edition (1-of-1) Dodgers 2020 World Series champions ring NFT developed by RTFKT Studios and a physical ring as well specifically created for the auction. The physical ring will contain the NFTs token ID that can be verified on a public blockchain explorer. Alongside this, the winner will also get four premium tickets to a Dodgers game and a VIP first pitch experience at Dodger Stadium.
“As MLB continues to look for new ways to engage with our fans, the Dodgers World Series ring NFT presents an innovative offering to commemorate the first World Series champion of the new decade,” MLB chief revenue officer Noah Garden explained during the announcement.
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